Market Challenges of Fuel Cell Commercialisation

Berlin 12-13 September 2002
Sorat Hotel, Spree Bogen

The number of fuel cell and hydrogen conferences has over the past few years exploded to meet the increasing interest and demand for knowledge in these areas. Now each conference needs to, or should, provide some value added benefit to encourage people to attend. This page gives a brief overview as the background behind the organising of this conference.

It is acknowledged that there still engineering hurdles that need to be overcome before products using fuel cell technology can make it to the market place. This said there is also a need to look at the marketplace. The truth of the matter is that most (here figures range from 80 - 95%) of new products that are launched into an open market fail. If fuel cells should succeed then we need to look seriously at issues that we are already aware off, as well as exploring other areas that may turn into concerns.  This is why Market Challenges of Fuel Cell Commercialisation focuses exclusively on these market related issues.

The added value from this conference therefore came in two sections. One is this: that we discussed for 2 days relevant issues such as economics, market demand and infrastructure, and, the second is that the conference was limited strictly to 100 attendees and compared with conference of similar quantity is priced at a minimum.

The conference was organized by the Gesellschaft für Energiewissenschaft und Energiepolitik (GEE), the German affiliate of the International Association for Energy Economics and was sponsored by the International Assoication of Hydrogen Energy (www.IAHE.org).
 
 

Program 12 September 2002

9.00 – 9.15  Opening and Introduction Prof Dr Georg Erdmann TU Berlin

9.15 – 10.00 Fuel Cell Strategies - Market Pull and Technology Push
        Prof Dr Ferdinand Panik, DaimlerChrysler

10.00 – 10.45 Economics and Politics of Fuel Cell Commercialisation
        Dr Erik Zizow, Ruhrgas
 

10.45 – 11.15 Coffee break
 

11.15  – 11.45 Future Economics of the Fuel Cell Housing Market
        Prof Dr Georg Erdmann, TU  Berlin Fuel Cell and Hydrogen Research Centre

11.45  – 12.30 Economic Calculation and Possible Cost Reduction for Stationary Fuel Cells
        Dr Ahmet Lokurlu,  Forschungs Zentrum Jülich
 

12.30 – 14.00 Lunch
 

14.00 – 14.30 Financing and Fuel Cell Industry  Development
        Phil Doran, Core Technology Ventures

14.30 – 15.00  Competition and Alliance in the FCV Market
        Dipl.-Ing Ludmilla Schlecht, TU Berlin Fuel Cell and Hydrogen Research Centre
 

15.00 – 15.30 Coffee break
 

15.30 – 16.00 Full Fuel Chains and Market Potential of Future Passenger Car Propulsion Systems
       Dipl.-Ing Jochen Linssen, Forschungs Zentrum Jülich

16.00 – 16.30 Hybrids as Bridge to Fuel Cell Vehicles
        Dr Giovanni Pede, ENEA

16.30 – 17.00 Panel Discussion – Fuel Cells from Niche Market to Mass Market
 
 

Program 13 September 2002

9.00 – 9.45 Challenges of Opportunities to Bring Fuel Cells to the International Markets
      Arno A. Evers, FAIR-PR

9.45 – 10.15 Mikro Fuel Cells as a Key Niche Market Technology
      Marco Voigt, VDI/VDE Technology Centre
 

10.30 – 11.00 Coffee break
 

11.00 – 11.30 Initiating Hydrogewn Infrastructures: Preliminary Analysis of a Sufficient Number of Initial Hydrogen Stations in the US
      Mark Melaina, Centre for Sustainable Systems, University of Michigan

11.30 – 12.00 The Proposed Network of Excellence under FP6 in the Area of Hydrogen Storage
      Dr Keith Ross, Institute of Materials Research, University of Salford
 

12.30 – 13.30 Lunch
 

13.30 – 14.00 Fuel Cell Motorbikes in Taiwan
        Dr Chuto Tso, Taiwan Institute of Economic  Research

14.00 – 14.30 Not Cost Minimisation but Added Value
        Dr Robert Steinberger-Wilckens, Forschungs Zentrum Jülich
 

15.00 – 15.30 Coffee break
 

15.30 – 16.00 Modelling Consumer Willingness to Pay for FCV’s in Europe
        Dr Kerry-Ann Adamson, TU Berlin Fuel Cell and Hydrogen Research Centre

16.00 – 16.30 Decentralizsed Hydrogen Production for the coming Fuel Cell Market: Synergy for Success
        Dipl.-Ing Rolf Brand, GHW
 

If you have any questions regarding the conference please do not hesitate to contact the organiser of the conference Kerry-ann.adamson@tu-berlin.de. You may also contact the website www.fuelcell-researchcentre.org.

If you would like to purchase an exemplary of the conference Proceedings please contact the GEE e.V.